Weekdays redesigns everyday pleasures in living colour

Creative studio Weekdays is waking up brand identities to vibrant aesthetics. However, further than just aesthetic, Weekdays’ founder Todd Vanneste tells us the studio is drawn to explorations of “how people interact with brands and spaces,” balancing both clarity and storytelling. When dealing with packaging, consumers need to know what they’re buying – and it helps that Weekdays’ designs stand out from the shelf.

Use is converted into optic storytelling to let the customer know what they’re purchasing without compromising attraction and curiosity. For brand Sorry Nonna, typography boldly bounces off the label wrapped with the primary colours of blue and yellow. For wine brand Tozzo, poise and elegance are paired with modern aesthetics by exploiting the wide bottle shape to fill and stretch type across both the neck and base. For the beer Love Shack, Weekdays translates the product using western visual narrative producing a classic crest-style label. What ties the studio’s projects together is a strong spatial awareness, striking typography, and an eye for drawing out a brand’s essence and style throughout a consistent design system.