Packaging

All 190 articles

Mak Kai Hang’s darkly minimalist works are designed to make you think

Recreating supermarket essentials with embroidery, Dagmar Stap counters mass production with craftsmanship

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Freedom Grams is a powerful packaging project raising awareness about mass cannabis incarceration

Forget beauty branding for humans; Sowvital is a luxury self-care brand for plants

This Euphoria makeup artist’s beauty line branding is everything we need: fantastical, futurist and fully rhinestoned

Kanye West calls on Naoto Fukasawa to reimagine McDonald’s packaging

Simin Xu reveals the tricks behind his “straightforward, simple and regular” package designs

There isn’t a smudge in sight in Yungbld’s new liquid sharp eyeliner branding

Caserne on what makes their fun-filled portfolio stand out from the crowd

How do you design for Noma, the world’s best restaurant? With fermented branding and David Shrigley

Studio Lava Beijing is erupting with puns and playful designs

Dark Igloo’s blissful identity for psilocybin dispensary Plant explores the compound’s psychological effects

Creative studio House of Gül on its liberating move towards spirituality and art

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For a “brilliant ride” through British record shop history, look no further than Jonny Trunk’s bag collection

Reesaw Studio treads the line between tradition and modernity in its charming packaging designs

Outside the box: the mind-boggling video game packaging of designer Hock Wah Yeo

The rebrand of Lenny Kravitz’s toothpaste line nods to modern editorial design, like The Gentlewoman and Interview magazine

Public Address wants its seltzer identity to look anything but colourful and care-free

If you think a petri dish-inspired drink identity sounds gross, Bedow will prove you wrong

Slurp on The Collected Work’s stretchy, squishy and sliding rebrand for Slug Club Kombucha