Damon Albarn and Stefan Sagmeister interviewed for new Creative Class site

3 July 2014


I fear I’ve referenced this before, but one of my Desert Island Discs would almost certainly be Baz Lurhmann’s strange spoken-word track Everybody’s Free To Wear Sunscreen. I like it for many reasons, not least the opening phrase “Ladies and gentlemen of the class of ’99” which to a Midlands teenager felt exotic and American and important for ways I couldn’t really define.

So excuse me if I go a bit Lurhmann on you and introduce the Creative Class of 2014, as profiled in this ace new video series created by our pals over at WeTransfer. The short interviews with Damon Albarn, Stefan Sagmeister, Marc Hare, Tom Dixon and Fred Deakin combine those characteristics so frustratingly rare; beautifully-shot films featuring people who genuinely have something interesting to say.

WeTransfer co-founder Nalden says: “This series of interviews with inspirational people is part of a new norm in creative culture. Many of today’s most influential creative people – musicians, designers or scientists are cleverly folding technology into the creative process. They’re finding new ways to create, and then share original ideas. And they’re coming up with some amazing things as a result.”

We encourage you to watch as many videos as you can, but also head over to the website to appreciate the way they’re embedded in its stylish design.


The Creative Class homepage

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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