Nerdy bartender has ALL the moves in Wieden's new Southern Comfort ad

Date
16 July 2014
Reading Time
1 minute read

Remember the Speedo-clad old dude strolling casually through beach-bronzed beautiful people in Wieden + Kennedy’s hugely popular Southern Comfort spot a few years back? Course you do (and it’s still worth a watch in case you were wondering). Anyway Young Gun is the latest spot in the campaign and we think it’s another winner. If you’ve ever stood incandescent with rage as a barman holds up the entire queue showing off their “moves,” then you’ll enjoy this.

He seen Cocktail, but he’s confident enough not to worry about whether what he’s doing is in any way efficient. It’s a nice extension of the campaign (consistent without being repetitive) and it holds its nerve drawing out the joke (which I think only makes it funnier).

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Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)

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Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)

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Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)

Above

Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)

Above

Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)

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About the Author

Rob Alderson

Rob joined It’s Nice That as Online Editor in July 2011 before becoming Editor-in-Chief and working across all editorial projects including itsnicethat.com, Printed Pages, Here and Nicer Tuesdays. Rob left It’s Nice That in June 2015.

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