Nerdy bartender has ALL the moves in Wieden's new Southern Comfort ad
Remember the Speedo-clad old dude strolling casually through beach-bronzed beautiful people in Wieden + Kennedy’s hugely popular Southern Comfort spot a few years back? Course you do (and it’s still worth a watch in case you were wondering). Anyway Young Gun is the latest spot in the campaign and we think it’s another winner. If you’ve ever stood incandescent with rage as a barman holds up the entire queue showing off their “moves,” then you’ll enjoy this.
He seen Cocktail, but he’s confident enough not to worry about whether what he’s doing is in any way efficient. It’s a nice extension of the campaign (consistent without being repetitive) and it holds its nerve drawing out the joke (which I think only makes it funnier).
Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)
Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)
Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)
Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)
Wieden + Kennedy New York: Whatever’s Comfortable – Young Gun (still)
Share Article
Further Info
About the Author
—
Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.
