Designer Yvette Yang creates a typeface using the trends to emerge from every bi-annual fashion season
How the jiggery did we not know about this super project from Paris-based Korean designer Yvette Yang which has been going for SIX years now. For every season since 2007 Yvette has produced a Fashion-Font which turns the trends of that particular set of collections into a typeface. The hand-made results are fascinating, reflecting the whims of our sartorial overlords in a quirky, communicative and novel way.
She has also produced a set of images spelling out individual trends like “two-tone shoes” and “little black dresses” as well as some brand-specific pieces. With concept and form coming together so beautifully, truly Yvette is exploring the vernacular of the fashion world.
You can enjoy each letter up close and personal on Yvette’s new website.
Yvette Yang: Fashion-Font F/W 2012
Yvette Yang: Fashion-Font S/S 2012
Yvette Yang: Fashion-Font F/W 2011
Yvette Yang: Fashion-Font S/S 2011
Yvette Yang: Fashion-Font F/W 2010
Yvette Yang: Fashion-Font S/S 2010
Yvette Yang: Fashion-Font F/W 2009
Yvette Yang: Fashion-Font S/S 2009
Yvette Yang: Fashion-Font F/W 2008
Yvette Yang: Fashion-Font S/S 2008
Yvette Yang: Fashion-Font F/W 2007
Yvette Yang: Fashion-Font Little Black Dresses
Yvette Yang: Fashion-Font Two Toned Shoes
Yvette Yang: Fashion-Font Tweed
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Rob Alderson is a freelance writer, editor and strategist. He was previously editor-in-chief of It’s Nice That and WePresent, and editor of Design Week. He publishes the newsletter Undo, which tries to make sense of how AI is changing design work, the design process and the design industry.