adam&eveDDB, along with Why Not Associates and the in-house creative team at The Telegraph newspaper, has created a new campaign centred on the concept of choosing words well. Words Are Powerful, Choose Them Well was unveiled during the Game of Thrones season finale yesterday and will now roll out across TV, cinema, audio, digital and print.
The campaign takes inspiration from references ranging from politics to sport and pop culture, highlighting prominent moments in history when words have been considered and chosen to create great impact. “Executionally, the campaign brings to life specific words that, through their inherent power, have taken route in culture or affected the very course of history,” says the agency.“Words chosen well is a bold and engaging campaign that is both visual and thought provoking,” says Robert Bridge, chief customer officer at The Telegraph “Quality journalism has never been more important but in an era of fake news it’s vital that we continue to raise awareness and encourage reappraisal of The Telegraph amongst new audiences, on whichever platform they use.”
Mat Goff, joint CEO at adam&eveDDB, added “We’ve created a campaign with the team at The Telegraph that not only champions the quality of The Telegraph, it also contains a strong competitive message and provokes consumers into thinking carefully about the news they choose to follow. We’re very excited about it."
- Experimental photography magazine Bill plays with the notion of the image as a material object
- Thomas Demand in conversation with It’s Nice That
- For Alice Monvaillier, animation is a "pretty magical process"
- My Body Feels Amazing: Elevator Teeth uses words and images to conduct a dialogue with the self
- City Edition Studio creates projects with a soft, collaborative and kind tone of voice
- Jack Smyth talks us through what makes a successful book jacket design
- “The future of design is in the creation of tools”: Meet the Space Type Generator
- Master one style or stay versatile? Illustrators discuss the pros and cons
- WeTransfer tell users to "Please Leave" in new short film
- Youngchae Lee illustrates what “alone time” feels like in large landscapes
- Yushi Li on photographing men she met through Tinder
- When Hollie Fernando forgot her age, she decided to take her first self-portraits