News / Digital

Adobe and Amazon launch Alexa skill aimed at creatives, the Inspiration Engine

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Anyways: Adobe Creative Types, the Adventurer

Adobe and Amazon have collaborated on a new Alexa skill aimed at creatives, titled the Inspiration Engine. Ask your Alexa-controlled device to “open the Inspiration Engine” and you can unlock a host of features intended to aid creative block and inspire work. This ranges from “quick sparks” – inspirational quotes and one-sentence “meditations” from creatives such as Jessica Walsh, Pascal Campion or Weitong Mai – to creative-thinking exercises that can, for example, guide the viewer through one’s senses or environment in order to explore a project from a new perspective.

With an Alexa-compatible screen device, users can ask for inspirational imagery, displayed on Behance, Adobe’s online portfolio site. Users can also take the Creative Types quiz, created for Adobe by Anyways, which asks a series of multiple choice questions to define an individual creative personality – for example an Adventurer (seen above), a Visionary or a Dreamer. Previously an in-browser experience, for the Inspiration Engine, Alexa will take users through the quiz and reveal their type.

The launch comes off the back of a recent study by Adobe, finding that 89% of respondents often struggle to find inspiration. This new Alexa skill targets those designers and artists “staring at an empty page, canvas or dartboard for too long,” says Adobe on its blog, and hopes, with the new tool, to be involved in the earliest stage of the creative process – whereas its other products are used once ideas have already sprouted.

The Inspiration Engine is available in the US, UK, Canada, Australia and New Zealand.