Since May 1965, when the doors of the first ever British branch of KFC opened in the Lancashire city of Preston, Colonel Sanders and his band of merry frying men have been filling buckets with their unique blend of herbs and spices. Now, it seems, they’ve had enough of the competition.
A new campaign, orchestrated as ever by Mother London, sees the man they describe as “the original chicken don,” pounding the UK’s pavements assessing the competition. “From AFC to ZFC, there can scarcely be a more heavily imitated brand in the world than KFC,” Mother says. “Although they can try to match the name, and can draw heavy inspiration from the logo, the reality is that this legion of imitators will never be able to match the iconic taste of KFC.”
In turn, the advert whizzes viewers on an alphabetical tour of 26 chicken shops in the company of Harland Sanders, before being reminded that “there’s only one colonel in Chicken Town.”
The glossy spot is soundtracked by a specially-commissioned Royal Philharmonic Orchestra performance of Nino Rota’s Love Theme, a slightly overwrought number which you might recongnise from The Godfather. Nothing says doomed love quite like a Zinger Tower Burger and a Krushem, after all.
The campaign launched yesterday (21 March) with adverts being beamed into living rooms and cinemas up and down the country. They’ll be joined by the usual out of home, press, social, and digital routes.
- Meet illustrator Hollie Fuller's characters, with their piggy eyes and protruding ears
- Ellen Evans' latest film zooms into the tiny world of miniaturism
- Kent Andreasen on how he embraces the transience of light in his photographs
- Illustrator Baptiste Virot describes his work as an “iron punch in a velvet glove”
- Slovenian design studio Ljudje on how it turned the information crisis into a visual identity
- Tomek Popakul's short film Acid Rain shows the perils of falling in love with a wrong'un
- Want a dream job? Studio Ghibli is hiring
- Pornhub decides to try out beesexuality with new awareness campaign
- The Washington Post's climate change issue features 24 equally important covers
- “Even bad pizza is kind of good”: Five life lessons from David Droga
- “The time just feels right”: Stuart Brumfitt and Mirko Borsche, editor and designer of The Face, on its relaunch
- We take a look back at the best stories of the year to date