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Jamie Hawkesworth and M/M Paris bring the sunshine for new Alexander McQueen campaign

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The dregs of January are draining away and summer, or spring at least, doesn’t seem too desperately far away thanks to the release of a tropical new SS18 campaign from British fashion house Alexander McQueen.

Shot in a mysterious jungle paradise by Jamie Hawkesworth, featuring Shanelle Nyasiase and art directed by M/M Paris, the campaign is a visual feast for sun-deprived eyes.

Sarah Burton’s Alexander McQueen collection, which was first shown in Paris back in October, is full of dramatic ruffles inspired by a day trip to Great Dixter house in East Sussex and the House Style exhibition at Chatsworth House. The campaign displays the campaign set against a tasteful backdrop of palms and cactuses, bathed in Jamie Hawkesworth’s signature golden light.

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