Jamie Hawkesworth and M/M Paris bring the sunshine for new Alexander McQueen campaign
The dregs of January are draining away and summer, or spring at least, doesn’t seem too desperately far away thanks to the release of a tropical new SS18 campaign from British fashion house Alexander McQueen.
Shot in a mysterious jungle paradise by Jamie Hawkesworth, featuring Shanelle Nyasiase and art directed by M/M Paris, the campaign is a visual feast for sun-deprived eyes.
Sarah Burton’s Alexander McQueen collection, which was first shown in Paris back in October, is full of dramatic ruffles inspired by a day trip to Great Dixter house in East Sussex and the House Style exhibition at Chatsworth House. The campaign displays the campaign set against a tasteful backdrop of palms and cactuses, bathed in Jamie Hawkesworth’s signature golden light.
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Bryony joined It's Nice That as Deputy Editor in August 2016, following roles at Mother, Secret Cinema, LAW, Rollacoaster and Wonderland. She later became Acting Editor at It's Nice That, before leaving in late 2018.