Ally Capellino is back with yet another excellent campaign for SS18, once again forming the dream team of the brand, creative director David Lane and photographer Agnes Lloyd Platt.
Each campaign by the British designers continuously includes an element of personality, often “placing the bags in a practical environment,” explains David. Where previous campaigns have been shot in a school or a restaurant kitchen, the designer’s latest collection heads outdoors. “Ally’s love of gardening and plants is given reign with this campaign shot at the lovely Great Dixter House in East Sussex,” says David. “A 15th century house that was extended by Edwin Luytens 100 years ago, it is surrounded by gardens developed by Christopher Lloyd…There is an independence and eccentricity to the place which makes it a perfect backdrop for these images by Agnes Lloyd Platt.”
Agnes’ photography often incorporates pastel coloured backdrops contrastingly paired with the styling of the shoot. As this particular campaign features outdoor shots, styled by Mushpit’s Charlotte Roberts, Agnes’ photographic style is applied in an alternate way. In pairing shots of Ally Capellino’s products amongst the foliage with studio shots featuring arranged plants, the indoor shots delicately incorporate the colour palette from the outdoor shoot.
“The restricted range of colours, lilac and gooseberry for example, have a luminous crepuscular quality inspired by the whimsy of a production of a Midsummer Night’s Dream,” explains David on the creative direction for the shoot. “The coloured backdrops continue the suspended reality theme. A set of floral studies accompanies the portraits inspired by their compositions and colours — perhaps the results of the gardener’s labours.”
- Looking east: how Smörgåsbord designed a soju brand to work in Europe and Asia alike
- The lonely claustrophobia of Adam Reynolds’ nuclear missile site series
- TwoPoints.Net design a typeface for ESPN The Magazine's Winter Olympics 2018 issue
- A chat with the Orwellian mastermind in charge of the UK town known as Scarfolk
- Sharp Type on expanding its flagship sans into a powerful but practical slab serif
- Dasha Chukhrova's hypnotic animation through air, water and space for Akwuar
- Lacoste swaps famous crocodile logo for ten endangered species
- Director of Taylor Swift's Delicate video accused of copying Spike Jonze’s Kenzo advert
- Rihanna's new advert shows that her make-up line is for all genders
- Dive into Mikey Joyce's portfolio with its “healthy balance of calculated and convoluted silliness"
- Jim Carrey is now a political cartoonist and he's taking down the Trump presidency
- These Swedish kids designed a typeface to celebrate their neighbourhood