The BBC’s creative campaign for the 2019 Women’s World Cup has begun

20 May 2019
Reading Time
1 minute read

This summer’s major sports highlight has officially kicked off with the BBC’s trailer for the 2019 Fifa Women’s World Cup. Uniting and celebrating women in sport across the world, the run-up to this summer’s anticipated events has begun with a one-minute ad, hoping to #ChangeTheGame.

Created by the BBC’s in-house creative team, the ad features an original song by South London’s very own Ms Banks. Launched during Saturday’s episode of Football Focus, the empowering anthem in part celebrates a proud moment for the BBC which is scheduled to show more women’s sport than ever before.

Featuring some of the world’s most famous footballers including Ada Hegerberg and Vivianne Miedema, the jam-packed short is edited to the reworked Fort Minor hit Remember The Name. In the BBC’s article Women’s World Cup: 10 things about the BBC trailer, the article states that Ms Banks wrote the new lyrics in one sitting from 10pm until 5am the next day.

“Punctuating a moment of sports history” the ad manages to cram in all 24 qualifying countries as well as the 264 players within the fast-paced 60 seconds, hopefully signifying a memorable year in the history of women’s sport that will continue to grow from now on.

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About the Author

Jyni Ong

Jyni became a staff writer in March 2019 having previously joined the team as an editorial assistant in August 2018. She graduated from The Glasgow School of Art with a degree in Communication Design in 2017 and her previous roles include Glasgow Women’s Library designer in residence and The Glasgow School of Art’s Graduate Illustrator.

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