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BBC unveils animated Rio Olympics trailer by Againstallodds and RKCR/Y&R

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Date
11 July 2016

The BBC has unveiled an animated trailer by Againstallodds for its Rio Olympics coverage. The Swedish studio worked with animation house Passion Pictures — which also produced the BBC’s London 2012 Olympic Games campaign — to create the spot for agency RKCR/Y&R.

The trailer shows animals training in Rio’s Tijuca Forest. A gymnastic sloth, sprinting leopards, volleyball-playing monkeys, a weight-lifting armadillo, a hammer-throwing anteater and synchronised diving crocodiles all make an appearance in the short, which ends with the animals transforming into athletes surveying the Rio landscape.

The Greatest Show on Earth animation is soundtracked by Not Gonna Break Me by British musician Jamie N Commons, and premiered after the Wimbledon final on Sunday 10 July.

A close-up of a dinosaur’s scaly feet and sharp claws resting on a dark, forest floor. The ground is covered in dry leaves and low-lying greenery.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

A 3D render of a large, rounded creature with a textured, ribbed back standing in a dense jungle. The figure faces away from the camera, arms outstretched, surrounded by oversized tropical leaves and soft, filtered light.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

A 3D render of a jungle scene. In the foreground, a figure holds out a yellow fruit towards a small, brown creature. Two other figures stand in the distance near a waterfall.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

A gorilla hangs upside down from a vine over a dense green jungle canopy. The scene is lit by a soft, hazy light under a cloudy sky.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

A 3D render of a misty mountain valley at dawn. A jagged rock formation stands in the foreground beside a still lake and a small waterfall.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

A 3D render of a sloth hanging from a thick, mossy tree branch in a dense jungle. The figure is seen from behind, surrounded by lush ferns and soft, hazy light.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

A 3D render of several athletes standing on a hill, looking out over the Rio de Janeiro skyline at dusk. Text across the centre reads “THE GREATEST SHOW ON EARTH” and “05.08.16”, above the Bbc Sport and Rio 2016 logos.
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Againstallodds and RKCR/Y&R: BBC Rio Olympics trailer

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Jenny Brewer

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Jenny oversees editorial output across It’s Nice That. Get in touch with writing pitches for features or opinion pieces, big creative story tips, or questions about all things editorial. jb@itsnicethat.com

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