Design Research Unit’s “double arrow” British Rail logo forms part of one of the most iconic graphic identities of the 20th Century, and the manuals that outline it are now to be published a comprehensive book. The identity design was created by Design Research Unit’s Gerry Barney initially in 1965, and a new Kickstarter campaign looks to draw all graphics standards manuals together in a book that “will celebrate British Rail’s identity in its entirety – not only its distinctive symbol.”
Created in agreement with the Department of Transport and alongside Nick Job, a custodian of the British Rail Corporate Identity Manual, the book collates the original four volumes of manuals: the first from July 1965, showing core brand elements such as the symbol, logotype, lettering and colour palette; Binder two, issued in November 1966, shows guidance on printed publicity and binders three and four were issued in 1970 with guidance on architecture and signposting, rolling stock, lineside equipment, road vehicles, ships, liner trains, uniforms and stationery.
The Kickstarter project was initiated by graphic designer Wallace Henning.
- In celebration of his new book 2017, Bráulio Amado picks out the work he loves from last year
- Environmental Activism: Why We Need To Shake Up the Visual
- Charlotte Dumortier on her identity for this year's ELCAF and what she's looking forward to most
- Google Fonts Korean becomes interactive by manipulating path data
- Photography series Metamorphosis reimagines iconic female characters as 21st-century women
- National Geographic’s creative director Emmet Smith on the publication’s redesign
- Craig Oldham dishes out brutally honest advice to new graphic designers
- Pentagram rebrands Battersea dogs and cats home to visualise "personality over sentiment"
- V&A announces shortlist for its Illustration Awards 2018
- ManvsMachine create its most ambitious campaign for Air Max Day yet
- Design to improve the general quality of life: exploring Paul Rand's IBM Graphic Standards Manual
- Ten examples of rare letterings, from 19th-century alphabets to preliminary drawings of Futura