Recognising the dearth of diversity within the creative industries, the London branch of global agency Brooklyn Brothers has teamed up with Yellowzine to launch a pedagogically minded scheme aimed at attracting applicants from BAME backgrounds looking to break into the world of creative work.
Currently, BAME practitioners make up just 12.4 per cent of the creative industries’ workforce.
The eight-week programme, named Night School, will be free to attend and applications are open to creatives aged between18 and 25 years from BAME backgrounds. The scheme’s intention is to introduce a wealth of new talent to the UK’s numerous advertising and creative agencies.
As the name suggests, the sessions will take place in the evenings, meaning they “fit around existing commitments,” and applicants need no previous experience or qualifications, a “natural creative flair” and a “can-do attitude” being the only 100-per-cent necessary requirements for application.
The organisers say that “the programme focuses on creativity and craft and aims to unlock creative potential, develop core skills and provide networking opportunities for future careers,” going on to note that “the free mentorship programme has been set up to ease accessibility whilst providing core skills for the creative industry.”
Night School students will have access to a mentor for 12 months after the course ends, as well as a graduation ceremony attended by various luminaries from across the creative sphere.