News / Advertising

Calvin Klein’s #mycalvins SS16 campaign features FKA twigs, Kendrick Lamar and more

Words by Alexander Hawkins, Wednesday 27 January 2016

Calvin Klein has released its SS16 campaign, shot by Tyrone Lebon. The long line-up includes musicians FKA twigs, Kendrick Lamar, Justin Bieber, Fetty Wap and Joey Bada$$, alongside models Kendall Jenner, Adwoa Aboah and Abbey Lee Kershaw. Over 30 stills are overlaid with “I _____ in #mycalvins”, with a different word filling the blank each time. It includes a number of new faces found via street castings, and is accompanied by a short film also shot by Lebon. You can see the full campaign on the Calvin Klein website.

Calvin-klein-ss16-int-3 — Tyrone Lebon: Calvin Klein SS16 campaign

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Calvin-klein-ss16-int-1

Calvin-klein-ss16-int-5 — Tyrone Lebon: Calvin Klein SS16 campaign

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Calvin-klein-ss16-int-6 — Tyrone Lebon: Calvin Klein SS16 campaign

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Calvin-klein-ss16-int-7 — Tyrone Lebon: Calvin Klein SS16 campaign

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