Camille Walala’s patterns pop to life in Armani campaign

Date
10 October 2016
Reading Time
2 minute read
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Camille Walala: New Pop for Armani

Artist and pattern maker Camille Walala has collaborated with fashion brand Armani on a campaign for its New Pop accessories collection.

Camille’s recognisable vivid gridded patterns are built as 3D sets for a series of still product shots and animated for a short film, featuring Armani accessories amidst mind-bending op art visuals. Using primary colours and crisp blocks of colour, the sets have a hyperreal aesthetic that could be mistaken for computerised renders, but the IRL objects give the game away.

The sets were designed by Camille for Armani’s AW16 season with direction by Paul Plowman, 3D work by Gary Smith, music by Malcolm Goldie and production by Big Active.


Above

Camille Walala: New Pop for Armani

Above

Camille Walala: New Pop for Armani

Above

Camille Walala: New Pop for Armani

Above

Camille Walala: New Pop for Armani

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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