Artist and pattern maker Camille Walala has collaborated with fashion brand Armani on a campaign for its New Pop accessories collection.
Camille’s recognisable vivid gridded patterns are built as 3D sets for a series of still product shots and animated for a short film, featuring Armani accessories amidst mind-bending op art visuals. Using primary colours and crisp blocks of colour, the sets have a hyperreal aesthetic that could be mistaken for computerised renders, but the IRL objects give the game away.
The sets were designed by Camille for Armani’s AW16 season with direction by Paul Plowman, 3D work by Gary Smith, music by Malcolm Goldie and production by Big Active.
- Photographer Fred Lahache captures Morocco through the eyes of his childhood friend
- Salon de Montrouge's identity sees deep reds and pale pinks sweep through the gallery
- Artist Genesis Belanger explores the strange things that advertising conditions us to want
- "Football's Bayeux Tapestry": behind the scenes of the embroidered BBC World Cup trailer animation
- Will Anderson on his Bafta-nominated animation, Have Heart
- Bonjour Garçon combines photography and graphic design to make "strong and delicate" work
- The Scouts rebrand aims to reflect a “more relevant image of Scouting”
- Airbnb launches new bespoke font Cereal, designed with Dalton Maag for online and offline fluidity
- Benedikt Luft's identity for Lazy represents the joyful nature of a drunken outdoor party
- Sound and vision: Parquet Courts' A. Savage on life as an artist and musician
- Photographs by a teenage Stanley Kubrick reveal the director's intuitive eye for character
- From being bad to burping glitter: things we learned at The Adobe 99U Conference