Getty Images has partnered with editorial photographer Campbell Addy, “marking another step in its ongoing commitment to drive change in promoting a more diverse, inclusive and representative visual language”.
The exclusive contributor partnership sees the photographer’s first stock imagery project, creating 42 “artistic model portraits,” commissioned by Getty Images. Since graduating from Central Saint Martins Campbell has gained recognition for his photographs “exploring the issues of empowerment and representation within race”. The collaboration with Getty Images sees the photographer shooting models from his casting and modelling agency, Nii Agency, which has “the aim of showing that the most interesting and diverse of people can be models and an important part of our visual culture”.
On the partnership Campbell says: “The team has been incredibly supportive of me creating work which I believe in, allowing me full creative control on the work being produced. It’s great for such a conglomerate in the creative industry to be picking up young creatives such as myself and truly collaborating, I believe it’s setting a precedent.”
The collaboration adds to the list of recent partnerships from Getty Images, “creating and distributing imagery which breaks down stereotypes, changes perspectives and promotes equality”. Andy Saunders, Getty’s senior vice president of creative content explains: “We believe passionately that images have the power to drive change, so we could not be more excited to be collaborating with Campbell Addy, a photographer who has a talent for celebrating individuality in his imagery, to further fuel and encourage the normalisation of diversity in visual communications.”
About the Author
Lucy joined It’s Nice That as an editorial assistant in July 2016 after graduating from Chelsea College of Art. In October 2016 she became a staff writer on the editorial team and in January 2019 was made It’s Nice That’s deputy editor. Feel free to get in contact with Lucy about new and upcoming creative projects or editorial ideas for the site.