Ad agency BETC Paris has created this promo for French broadcaster Canal+ about a man’s fandom for his football team. The spot has been created to advertise the channel’s exclusive broadcast rights for the Marseille Vs Paris Saint Germain football match and introduces a Marseille supporter like no other.
The Fan goes to every home game and his house is filled with football merchandise in the team’s blue and white colours. Working as a steward though it means he’s never actually seen Marseille play as he’s always keeping his eye on the crowd. Thoughtfully told, with just enough a humour to take it away from being twee and cheesy, the ad ends with his daughter showing him Canal+’s coverage on her iPad while the match plays out behind him.
Just last month, BETC Paris also created Cillit Bang’s latest ad, which ousted spokesperson Barry Scott in favour of a dancing mechanic.