French broadcaster Canal+’s latest ad's sad story of football fandom

1 February 2016

Ad agency BETC Paris has created this promo for French broadcaster Canal+ about a man’s fandom for his football team. The spot has been created to advertise the channel’s exclusive broadcast rights for the Marseille Vs Paris Saint Germain football match and introduces a Marseille supporter like no other. 

The Fan goes to every home game and his house is filled with football merchandise in the team’s blue and white colours. Working as a steward though it means he’s never actually seen Marseille play as he’s always keeping his eye on the crowd. Thoughtfully told, with just enough a humour to take it away from being twee and cheesy, the ad ends with his daughter showing him Canal+’s coverage on her iPad while the match plays out behind him. 

Just last month, BETC Paris also created Cillit Bang’s latest ad, which ousted spokesperson Barry Scott in favour of a dancing mechanic. 

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Rebecca Fulleylove

Rebecca Fulleylove is a freelance writer and editor specialising in art, design and culture. She is also senior writer at Creative Review, having previously worked at Elephant, Google Arts & Culture, and It’s Nice That.

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