Revealed on 5 January, the new typeface is entitled TCCC Unity (an acronym of The Coca-Cola Company) and was designed by esteemed typographic design agency Brody Associates. The announcement was made by Coca-Cola’s vice president of global design, James Sommerville who described how TCCC Unity “encapsulates from Coca-Cola’s past and its American modernist heritage.”
He later posted a video on Instagram detailing the nuances of the typeface and its differing versions. The post was accompanied by a caption describing how TCCC Unity has “geometric flair and circularity drawn from the archive form the basis of the Latin script; a large x-height ensures it works in physical and digital environments.”
The typeface also has its own iOS application which explains “the ethos behind TCCC Unity, the bespoke typeface designed by Brody Associates with The Coca-Cola Company’s Global Design Team.” It goes on to the designers’ inspirations and the font’s styles, weights and specimens.
- “I always thought Photoshop was a glorified MS paint”: James Lacey on his journey into design
- “If I am flagging on a shoot, she directs me”: Matthew Stone on working with FKA Twigs
- French illustrator Nicolas Ridou makes “the atmosphere the story” in his hypnotic works
- A routine, good music and Charlie Bones: Sean Bate on his graphic design inspirations
- In The Boys, Rick Schatzberg photographs his group in their 66th year of friendship
- Moroccan heritage and western cues collide in photographer Mous Lambrabat’s portfolio
- “All you see is lazy photography everywhere”: Martin Parr discusses his career, Brexit and obsession
- The work of Xiangyu Liu is weird and fantastically unpredictable (some NSFW)
- Caterina Bianchini Studio designs a dog-themed identity for a conveyer belt cheese restaurant
- Ikea invites people to “try on” Virgil Abloh furniture collection at LFW
- Hans Findling on his experimental and multidisciplinary approach to design
- Introducing the It’s Nice That Graduates of 2019!