YouTube has released its first own-brand font, YouTube Sans, designed by branding agency Saffron in collaboration with Letterjuice, URW++ and YouTube’s UX team. Designed to “express a uniquely YouTube aesthetic”, the typeface includes a play button glyph, so the brand’s icon can be typed like any other letter or symbol.
According to Saffron, one of its first tasks was to redraw and refine the play button icon “to make sure its curves and angles were perfect” before making it into a glyph.
The letterforms are inspired by the play button, softly rounded to match the curves of the icon’s outer edges, with angled diagonal cuts into the ends, drawn from the central triangle. It comes in light, medium and bold weights.
YouTube Sans was launched with YouTube TV, the company’s new live streaming service, and is used in bold across the interface. The face is designed to be used in all product and marketing communications.
Saffron says: “It is slightly quirky and expressive, but also simple and bold, just like the platform it calls home.”
- Artist Danny Fox on his new book, A Cut Above The Eye
- Unit Editions’ study of Letraset takes on a new form in this Sheffield exhibition
- Thomas Traum directs Kenzo’s latest video set in a Rousseau-inspired haven
- Artist Yuko Mohri creates improvised ecosystems through found objects
- The Red Road Project is a celebration of Native American cultures
- Myth-busting: Split's Oli Bentley on interrogating northern identity through typography
- An interview with Pentagram's latest partner, Astrid Stavro
- Rudeboy: The Story of Trojan Records documents the origins of Jamaican and British youth culture
- Record Label Logo Archive Vol.1 is a music nerd's dream come true
- Banksy's million pound painting shreds itself, wider world shrugs
- Welcome to World Mental Health Day 2018 on It's Nice That
- The internet responds to Banksy’s self-destructive act of art