Warriors Studio and Freytag Anderson, the design teams behind this year’s Graphic Design Festival Scotland identity, are inviting creatives to download the source files used on the project to progress and experiment with the central themes — reworking, redesigning and re-uploading the posters as a contribution to the festival identity.
This new interactive extension to the creative brief seeks to engage its audience in the showcasing of design process, experimentation and, “journey as opposed to the destination,” explains James Gilchrist, co-founder of Warriors Studio.
“The Festival itself is a place for design and creative expression and experimentation of ideas, so the identity should be about capturing that very same process,” says Freytag Anderson.
As such, the studios hope for contributors to embrace notions of disruption, collaboration, friction and the marriage of new ideas as part of an ongoing creative dialogue, filled with contrastive and complementary perspectives. “We want to create something which is more than a functional identification tool for the festival, but something which is living, evolving and can represent the raw energy and creativity that the festival provides,” says Warriors Studio.
A detailed brief and guidelines are available online at Graphic Design Festival Scotland’s website along with a plethora of the assets used for the campaign.
All the submissions posted online will be considered for inclusion in the final print run, and the best will be shared online before, during and after the festival, which takes place 17 – 23 October.