Mother's Ana and Heremti Balarin launch new manifesto for Creative Circle

14 January 2019
Reading Time
2 minute read

Ana and Hermeti Balarin: the Creative Circle

We like a design manifesto here at It’s Nice That, so it was with pleasure that we opened a missive from the advertising awards body Creative Circle earlier this morning, trumpeting Mother’s husband and wife ECD duo Ana and Hermeti Balarin’s installation as presidents for the next two years.

The duo’s arrival has been accompanied by a visual manifesto entitled What Goes Around, Comes Around, which the Creative Circle – the not-for-profit organisation founded way back in 1945 – says is, “a challenge to the creative industry, asking all to look back to when they started,” to help support the next generation of creative British talent.

Ana and Heremti worked as interns at Mother in 2007. Since then they’ve worked their way up to become a double-headed, four-handed Executive Creative Director, responsible for working with big name clients like IKEA, Greenpeace, KFC, and every football fan’s favourite continental lager brand, Stella Artois.

In a press release issued today, 14 January, the pair says:

“Like most in the industry, we started at the bottom. Hunting for book crits, fighting tooth and nail for placements, then spending countless hours trying to secure a real job. Then to get work made. And then straight into fighting for awards. We eventually got a few of them, and the emails started arriving – some newcomers wanted book crits. And we, obviously, gave lots of them. While we continued to work harder and harder, getting better at our jobs, making better work and, from time to time, winning some more awards. Until one day we were in a position to offer the newcomers a job. And we did, many times. And now they make us look good and get invited to be presidents of the Creative Circle. Us, Presidents? Barely 12 years after we were on placement ourselves. Barely ten years after we won our first Creative Circle Gold. I guess, what goes around comes around, right?”

Just like the name of the manifesto, you see?

Watch What Goes Around, Comes Around in full below.

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About the Author

Josh Baines

Josh Baines joined It's Nice That from July 2018 to July 2019 as News Editor, covering new high-profile projects, awards announcements, and everything else in between.

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