We like a design manifesto here at It’s Nice That, so it was with pleasure that we opened a missive from the advertising awards body Creative Circle earlier this morning, trumpeting Mother’s husband and wife ECD duo Ana and Hermeti Balarin’s installation as presidents for the next two years.
The duo’s arrival has been accompanied by a visual manifesto entitled What Goes Around, Comes Around, which the Creative Circle – the not-for-profit organisation founded way back in 1945 – says is, “a challenge to the creative industry, asking all to look back to when they started,” to help support the next generation of creative British talent.
Ana and Heremti worked as interns at Mother in 2007. Since then they’ve worked their way up to become a double-headed, four-handed Executive Creative Director, responsible for working with big name clients like IKEA, Greenpeace, KFC, and every football fan’s favourite continental lager brand, Stella Artois.
In a press release issued today, 14 January, the pair says:
“Like most in the industry, we started at the bottom. Hunting for book crits, fighting tooth and nail for placements, then spending countless hours trying to secure a real job. Then to get work made. And then straight into fighting for awards. We eventually got a few of them, and the emails started arriving – some newcomers wanted book crits. And we, obviously, gave lots of them. While we continued to work harder and harder, getting better at our jobs, making better work and, from time to time, winning some more awards. Until one day we were in a position to offer the newcomers a job. And we did, many times. And now they make us look good and get invited to be presidents of the Creative Circle. Us, Presidents? Barely 12 years after we were on placement ourselves. Barely ten years after we won our first Creative Circle Gold. I guess, what goes around comes around, right?”
Just like the name of the manifesto, you see?
Watch What Goes Around, Comes Around in full below.
- Photographer Svetlana Bulatova documents the environmental trauma of the Chechen wars
- From designer to full time artist, Caroline Walls on her gestural paintings
- Benjamin Muzzin on how digital art needs to be “shaken up badly”
- Choose Your Fighter: illustrator Kevin Sabo’s queering of hyper-masculine gaming culture
- Matthew Jones gives insight into Accept & Proceed's work for Nasa
- Illustrator Jordan Awan on fulfilling his childhood dream
- How Pelle Cass creates his jarring “still time-lapse” images
- Apple's new typeface is available for use right now
- Channelling personality into branding: Commission Studio on Fenty’s new visual identity
- Does the perfect portfolio exist? Top creatives and studios offer their advice
- Droga5 unveils undulating identity for London’s newest outdoor destination, The Tide
- Applications are now open for The Graduates 2019!