News / Digital

Cristiano Ronaldo acquires digital agency with a view to launching tech brand 7egend


Real Madrid and Portugal footballer Cristiano Ronaldo has purchased majority shares in one of Portugal’s biggest digital agencies as part of his investment portfolio. Cristiano is now the controlling investor in agency Thing Pink and will reportedly launch his own tech brand 7egend.

Thing Pink have collaborated with the four-time Ballon d’Or winner having previously created all the digital content for the famously humble superstar’s museum in Funchal, that is dedicated to himself and his trophies.

Thing Pink describes itself as a collection of “strategists, designers, producers, pirates and proud geeks.” The agency has offices in Lisbon and Oporto and has produced applications for clients including McDonald’s, Levis and Porto football club.

Earlier this month Cristiano posted a video to his Instagram account showing the logo 7EGEND with the comment “Going Digital”. The branding also appears on the homepage of Thing Pink with no other information other than the captions “It begins now” and “Future-proof tech agency.”