As Glastonbury opens its gates, the third issue of Do The Green Thing urges festivals to stop selling meat and for revellers to go vegetarian. The publication has teamed up with designers Huntley Muir and Craig Oldham to produce three pieces of creative content that are a passionate call for change.
Craig Oldham, the author of In Loving Memory of Work , has created a series of posters called Hyping the Veg designed to aid veg stall owners promoting their fare and inspiring festival goers to stay faithful to a diet that is environmentally, as well as health, conscious. “Using the visual language of market stalls, and incorporating some outlandish but not unreasonable claims, the posters are freshly served and ready for veggie vendors to download, display on their stalls and vans and redress the PR imbalance that has for so long tipped heavily in favour of flesh,” say the editors. The posters are free for stall holders to download and use.
Founder of Do The Green Thing Naresh Ramchandani of Pentagram has written an essay that explains the effect of unchecked meat consumption on our planet, attempts to debunks the myth that meat is the ultimate hangover cure and suggests ways to make it easier to go vegetarian. Illustrating the article is Vegliners by Huntley Muir, a series of new illustrations that rework the lyrics of Glastobury headline acts, but with a veggie twist.
You can see all the posters and read the articles here