News / Film

Victoria Beckham’s become a bouncer in this Eloise Parry directed promo for her new AW18 collection


Eloise Parry: Dazed and Confused

Traditionally, bouncers have been blokes. Big blokes. Burly blokes. Big burly blokes who squeeze themselves into waistcoats and earpieces (which equate to instant, elevated importance, obviously). Men with hands the size of saucepans who presumably get into bed with their walkie talkies at the other end, to sleep soundly after another night spent separating the super-club wheat from the nightlife chaff outside a branch of Oceana.

But this is 2018 and things have changed and in this brave new world, Victoria Beckham – yes, Posh Spice herself – has decided to give the noble profession a go. Well, for the purpose of a collaboration between Victoria, photographer, director and writer Eloise Parry, and Dazed in order to celebrate the unveiling of her AW18 collection, anyway.

Shot at the uber-trendy Visions club in east London, and featuring model Chloe Nardin, the promo clip comes on like a night in Berghain clad head-to-toe in Balenciaga. Stylishly grimy, it’s got everyone here at It’s Nice That praying for the arrival of Saturday night. Would Victoria let us in? Only time will tell.

Until then, if you need us, we’ll be holed up inside watching every episode of ITV’s seminal documentary series Bouncers on repeat.