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Erdem X H&M full collaboration is revealed in Hollywood



The full Erdem X H&M collection was last night revealed in Hollywood, LA. Erdem is the latest brand to collaborate with high street giant H&M following previous lines with Kenzo, Balmain, Alexander Wang and many more.

The womenswear and menswear lines are made distinctive through a heavy use of winter florals, with flower patterns dominating many of the collection’s suits, skirts and dresses and even making their way onto socks, tights and shoes. The collection makes heavy use of an autumnal colour palette of grey, navy and black. The garments are, for the most part, dressy crafted with jacquard, guipure lace and Harris tweed, but the line also shows a slightly more relaxed side in casual wear which includes hoodies with the brand’s name stamped across the chest.

The collaboration is Erdem Moralioglu’s first. It is also the first time the designer has tackled menswear.

As with all H&M collaborations, the price point is accessible, moving from £24.99 for an ornate hair clip to coats selling for £249. The collaboration will be sold globally from 2 November in H&M shops and online. It launches with a campaign film directed by Baz Luhrmann.

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