Earlier this week, Missouri-based pork producer, Farmland Foods, called out Supreme for supposedly stealing its logo on the clothing brand’s FW18 Horizon 5-Panel cap.
With no word from Supreme since, Farmland foods have staged a brilliant response by creating a mocking lookbook featuring its hardworking farmers adorned in Supreme goods. Publishing the photos on its Instagram, the look is an unexpectedly stylish interpretation of agricultural chic.
A few days ago Farmland Foods tweeted “Hey #Supreme, that logo looks super familiar. We missed the drop – what do you think about sending a few our way?” The lookbook humorously draws similarities between farming workwear and streetwear set against rustic backdrops of corrugated iron and exposed brickwork; a set that could easily slide into any leading art director’s portfolio.
Rather cheekily, Farmland Foods also stated, “give us a heads up next time you’re ready for a collab, #Supreme. We’ve got the perfect models”. To say the least, it would be a treasure to see these men continue their modelling career in this season’s runways.
What do you think,
supremenewyork? #Supreme #FARMLANDxSUPREME #Farmland</a></p> <p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;">A post shared by <a href="https://www.instagram.com/farmlandfoods/?utm_source=ig_embed" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px;" target="_blank"> Farmland</a> (farmlandfoods) on
- Maddie Williams works with majority repurposed materials in her renewable textiles practice
- Paloma Proudfoot's debut UK exhibition - The Detachable Head Serves as a Cup - is as intriguing as its title
- Studio Tillack Knöll’s ultimate goal is to communicate, rather than just design for design’s sake
- Adrian Kay Wong and Printed Goods visually interpret being twins for their collaborative poster
- Multimedia artist Eilen Itzel Mena explores the survival of Afro-diasporic people
- David Robert Elliott's photographs of young runners examine aspiration and self-worth
- “Go, go, go”: how DIA messed with design theory, only to improve it
- Times Newer Roman is the typeface that might help you beat page counts with ease
- Dairy drinks and cigarettes meet in Lucas Reis' illustrative evocations of Japan
- Ogilvy collaborates with World Afro Day for new awareness campaign
- Emily Schofield’s graphic design practice balances function with irrationality and expression
- Don't Hug Me I'm Scared - an exclusive interview with Duck, Red Guy and Yellow Guy