After 31 years of publication FHM magazine has unveiled the cover of its final printed issue. TV presenter Holly Willoughby is the last ever cover star in the issue that is released today.
At the height of its popularity in 2000 the magazine had a circulation of over 700,000 and was published in 27 countries. The magazine was notorious for its “100 Sexiest Woman in the World” list and publicity stunts such as projecting a naked image of TV presenter Gail Porter onto the Houses of Parliament.
Having dominated the market in the 1990s and early millennium, circulation fell to less that 67,000 in 2015 with the decline blamed on the changing reading habits of the target audience. Over the past year male-targeted magazines Zoo , Nuts and Loaded also ceased publication after suffering a decline in sales.