Global art campaign Spring of Hope brings together 50 creatives from 20 countries
The initiative, organised by non-profit platform Fine Acts, has kicked off with commissions by top artists and illustrators including Kyle Platts, Cachette Jack and Amber Vittoria.
- Matt Alagiah
- 1 May 2020
Fine Acts, the global non-profit platform for socially engaged creative solutions, this week launched an art campaign to bring people hope during the Covid-19 pandemic. To kickstart the initiative, 50 artists and illustrators from around the world were commissioned and have contributed works. But the campaign, called Spring of Hope, also includes an open call to creatives around the world to produce and share their own artworks on the theme.
“Today, more than anything, humanity needs hope. And art is the most powerful way to nurture it,” Yana Buhrer Tavanier, co-founder and director of Fine Acts, says in a statement on the campaign. “That’s why 50 artists from 20 countries around the world teamed up on a global art campaign on hope.” Until the end of May, Spring of Hope will be sharing one powerful and uplifting illustration each day. All the works commissioned specifically for the campaign are free to print and share – for anyone who needs a dose of hope in these trying times – with non-commercial adaptation permitted by non-profits and activists.
The artists already commissioned represent 20 countries worldwide, from India to South Africa via Bulgaria and Colombia, and include in their ranks (among many others) It’s Nice That favourites Kyle Platts, Cachette Jack and Amber Vittoria. Speaking about her work, Amber says: “Spring of Hope is inspired by the pending warmer weather and the budding flowers, reminding us that hope, positivity and a bright outlook grow from within us.”
For Sofia-based illustrator Zhana Mitkova her piece conveys how: “We are stronger together and being physically apart doesn’t mean we have to be socially apart. Support each other, talk to your loved ones and enjoy your pyjamas, because we are getting out of this soon. And we are gonna be fresher than ever. We got this!”
While the campaign began as an invite-only initiative, it is now open to all for submissions. To find out more about how you can get involved, head over to the Fine Acts website.
About the Author
Matt joined It’s Nice That as editor in October 2018 and became editor-in-chief in September 2020. He was previously executive editor at Monocle magazine. Drop him a line with ideas and suggestions, or simply to say hello.