You know the blurry faced images that typify the experience of navigating your way through Google’s street view feature? Well, fashion powerhouses Fred Perry and Raf Simons have taken this idea and pulled it into the fashion world for a spring ’19 collection in collaboration with Random Studio.
The lookbook conjures the motions of zooming in and directing yourself through the street view interface, propping models in situ beside walls, cars and the banality of the real world, albeit painted in pastel pinks and lilacs.
The blurred faces of models replace the people on the street, adorned with the collection which launches today (14 February), as you navigate the set of 360-degree photographs. The result is a strangely thrilling immersive experience which takes us into the real world, as we watch clothes engage with the everyday.
The concept is developed by Random Studio in collaboration with Fred Perry who designed and built the viewer from scratch. Describing the concept, Fred Perry and Raf Simons say: "Worn by anonymised individuals, the collection can be viewed in a navigable environment, where modified stills create the setting of a universal suburb. Users can take a stroll to encounter the casually worn garments, discover a sequence of micro-narratives and revel in reverse-engineered moments of nonchalance.”
“Each garment can be examined up-close, with options to view it in situ or in the shop. Location URLs of found garments, sound snippets or visual frames can be shared on social media. The entire campaign can also be viewed as a series of semi-accidental screenshots.”
The collection launches today, with a second drop on March 14.
- Have an ogle at Sein Koo’s marker pen illustrations of all things food-related
- Albert magazine's analytical yet colourful design proves how “knowledge can also have sex appeal”
- Typeface Ciao communicates auditive intonations of the spoken word
- Photography duo Luke & Nik talk us through the inspirations for their analogue manipulation
- Filmmaker and writer Pedro Neves Marques merges biopolitics with sexual politics
- Dinamo's Fabian Hard on exploring new technology with typography
- True's sixth issue thoughtfully showcases emerging and established photographers
- It’s cheese but not as you know it: ManvsMachine’s TV ads for Castello
- Jon Gray on designing book covers for Zadie Smith, Sally Rooney and other literary giants
- WeTransfer tell users to "Please Leave" in new short film
- Graphic Fest has all you need to know about visual identities for festivals and fairs
- Master one style or stay versatile? Illustrators discuss the pros and cons