News / Fashion

Seeing double: artist Fumiko Imano features in Loewe’s SS18 campaign with her fictional twin

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Loewe S/S18

Artist Fumiko Imano has teamed up with British designer Jonathan Anderson of J W Anderson fame for a new SS18 campaign for Spanish luxury house Loewe, where he is creative director.

Fumiko is famed for her photographic self-portraits which feature the artist alongside her fictional twin. Happily for her fans, the Loewe campaign follows suit: she appears twice in an editorial casually backgrounded by the Paris-based Unesco HQ. But unlike her personal work which usually focuses solely on the artist and her twin, this time Fumiko is pictured with model Saskia de Brauw larking around the Unesco gardens, mock fighting and playing the baguette. Sure. Styled by Benjamin Bruno in theatrical looks from Loewe’s S/S18 collection, the series is playful, cute, and seriously fashion.

In an accompanying film made for Loewe, Fumiko explains how growing up in Brazil as a Japanese girl impacted on her growing up and made her feel “alien”, and how her “identity crisis” led to the development of her fictional twin.

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Loewe S/S18

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Loewe S/S18

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Loewe S/S18

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Loewe S/S18