Girls Who Code creates a codable music video for Doja Cat, that lets viewers direct creative decisions
Made by the nonprofit which aims to get more women into computing, the Dojacode video can be customised as you watch.
- Jenny Brewer
- 8 December 2021
Nonprofit organisation Girls Who Code has collaborated with 11-time Grammy nominee Doja Cat on what it believes to be the first-ever codable video, titled DojaCode. The video, made for her track Woman, allows viewers to act as creative director by customising elements of the video as it plays, via beginner-friendly coding challenges.
DojaCode ties in with Girls Who Code’s mission to address the gender disparity in STEM subjects and industries by getting young girls into coding, through engaging, relatable and interactive projects that teach skills in a fun way.
The video’s director Child. said in a statement: “Seeing more inclusiveness in creative fields is something I’m really passionate about, so to be part of a project that gives young girls exposure to a whole new industry, while acting as creative directors of Planet Her all by using code, really means a lot.”
Girls Who Code’s CEO Tarika Barrett added that the organisation knows “firsthand that girls and young women are some of today’s most powerful creators and change-makers. However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions.” DojaCode was created in partnership with RCA Records, agency Mojo Supermarket and digital production studio Active Theory.
GalleryGirls Who Code, Mojo Supermarket and Active Theory: DojaCode (Copyright © RCA Records, 2021)
Girls Who Code, Mojo Supermarket and Active Theory: DojaCode (Copyright © RCA Records, 2021)