Girls Who Code creates a codable music video for Doja Cat, that lets viewers direct creative decisions

Made by the nonprofit which aims to get more women into computing, the Dojacode video can be customised as you watch.

8 December 2021


Nonprofit organisation Girls Who Code has collaborated with 11-time Grammy nominee Doja Cat on what it believes to be the first-ever codable video, titled DojaCode. The video, made for her track Woman, allows viewers to act as creative director by customising elements of the video as it plays, via beginner-friendly coding challenges.

The challenges pop up at various points throughout the video. Viewers can dive in and adapt details of the visuals by changing the code, painting the queen character’s nails a different colour for example, or changing the colour, size and speed of the dust particle storm. Later on, you can change the colour and effects of the sky in the background according to what it might look like in any city or timezone around the world. You can even create a “flower shower” over Doja Cat, having control over the speed, amount, colour and scale of the petals. All of this is achieved through physically writing into the code of the site, using three coding languages: CSS, Javascript and Python.

DojaCode ties in with Girls Who Code’s mission to address the gender disparity in STEM subjects and industries by getting young girls into coding, through engaging, relatable and interactive projects that teach skills in a fun way.

The video’s director Child. said in a statement: “Seeing more inclusiveness in creative fields is something I’m really passionate about, so to be part of a project that gives young girls exposure to a whole new industry, while acting as creative directors of Planet Her all by using code, really means a lot.”

Girls Who Code’s CEO Tarika Barrett added that the organisation knows “firsthand that girls and young women are some of today’s most powerful creators and change-makers. However, too few know that they can have a career in computer science, and that it can open up an entire future of possibility to nurturing their passions.” DojaCode was created in partnership with RCA Records, agency Mojo Supermarket and digital production studio Active Theory.

GalleryGirls Who Code, Mojo Supermarket and Active Theory: DojaCode (Copyright © RCA Records, 2021)

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Girls Who Code, Mojo Supermarket and Active Theory: DojaCode (Copyright © RCA Records, 2021)

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Jenny Brewer

Jenny oversees our editorial output across work, news and features. She was previously It’s Nice That's news editor. Get in touch with any big creative stories, tips, pitches, news and opinions, or questions about all things editorial.

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