South London four-piece Goat Girl have released their latest video and single, The Man turning the idea of band fandom, particularly in terms of gender, on its screaming head.
Filmed and concepted by director duo CC Wade, made up of Paraic and Michael Morrissey, the video mimics fan footage of girls screaming at the mere site of a band, but rather than sobbing teenage girls, it’s a giant mob of eager men.
In an interview with The Fader Goat Girl explain: “It’s interesting to swap this broadly generic gender role in such a overt way. When we first sat with them at Wetherspoons and discussed it they talked about the bridge of The Man reminding them of The Beatles’ Help, and how we could turn the predominantly female hysteric nature of that time on its head. You can take away what you want from it. I hope it makes people laugh.”
Filmed to appear texturally like archive footage, the video shows crying middle aged men waiting in the pouring rain, holding hand made signs and being held back by police. The casting of Goat Girl’s fans makes the concept of the video particularly believable, also pointing out the hilarity of it too.
The release of The Man also brings the news of Goat Girl’s anticipated self-titled debut album out on Rough Trade Records this April. You can listen to a mixtape made by the band for It’s Nice That here.
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