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Creatives take a stand against gun violence with 100 Every Day

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Dave Synder

Non-profit initiative Good Measure has launched the 100 Every Day project to campaign for a change to legislation regarding firearms in the US. In collaboration with creative agency Ueno and digital design studio Van Holtz, the project invites submissions for an online gallery of posters highlighting the fact that gun violence kills 100 people in the US every day.

Submitted artwork will be showcased across the campaign’s dedicated website and partner channels, calling US legislators to action regarding the epidemic. A statement from the campaign says it “doesn’t call for restrictions to Americans’ Constitutional Rights but does call for common-sense legislation that may help save lives”.

“Gun violence shapes the lives of millions of Americans who witness it, experience it first hand, or live in fear of the next shooting,” the Good Measure team continues. “According to the CDC’s data from 2017, firearms are the second leading cause of death for American children and teens and the first leading cause of death for black children and teens.”

The project is supported by a long list of creative studios including Funsize, McGarrah Jessee, Hypergiant, Hyperakt, Upstatement, Alright Studio, The Black Sheep Agency, NUU Group, Janitor Creative Studio, Craft CMS, and Awwwards. It is the result of Good Measure’s third pop-up agency project, a three-day “create-athon” hosted in March 2019 in New York City. The next one is planned for August in San Diego.

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Meg Lewis

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100 Every Day