Grimes and WeTransfer collaborate, asking you to make bootleg versions of her latest music video

Grimes has released the unedited, raw footage alongside her latest music video via WeTransfer to encourage creatives in isolation to create their own videos from it.

Date
1 April 2020
Reading Time
2 minute read

Canadian musician Grimes has partnered with file sharing platform WeTransfer in preparation for the publishing of her latest music video for the track You’ll Miss Me When I’m Not Around, from her recently released album Miss Anthropocene. By distributing the raw video footage of the music video via WeTransfer, the partnership encourages isolated creatives to craft their own bootleg version of the video; with the aim of bringing the creative community together by creating a large scale collective project.

Collaboration is at the heart of WeTransfer, with three-quarters of WeTransfer’s users classifying themselves as creatives. Tiff Yu, WeTransfer’s head of music adds that Grimes too “has always been a fan of collaboration and open-source creativity” going on to describe the project as “a great opportunity to let your mind run wild and free, within any creative field. With no limitations, timing or restrictions.” In doing so, the partnership has devised a project “where creatives can be truly creative, without worrying about any red tape or timing.” The artist added that “because we’re all in lockdown we thought if people are bored and wanna learn new things, we could release the raw components of a music video for anyone who wants to try making stuff using our footage.”

Parallel to Grimes’ collaboration with WeTransfer are partnerships with ArtStation and Native Instruments with the aim of encouraging further collaboration and creation within the creative field. Later on in the year, WePresent (WeTransfer’s editorial platform) will publish an exclusive article interviewing Grimes.

You can find the links to raw files below and make sure to use the hashtag #grimesartkit when sharing on social media.

GalleryGrimes and WeTransfer: You’ll Miss Me When I’m Not Around

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About the Author

Harry Bennett

After graduating from Winchester School of Art, studying graphic arts, Harry worked as a graphic designer before joining It’s Nice That as an editorial assistant in March 2020. Feel free to get in contact with Harry about new and upcoming creative projects.

hb@itsnicethat.com

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