News / Publication

Gucci pushes for gender equality with new film and zine combo

Cast your mind back to the heady, hazy days of 2013, and you might, might, just remember that Salma Hayek Pinault and Beyoncé Knowles-Carter worked with Italian couture giants Gucci on Chime for Change, an initiative aimed at engendering and sustaining gender equality, with a focus on education, health, and justice.

Today sees the launch of Chime for Change’s latest iteration. Or iterations, rather. In addition to Gucci’s creative director Alessandro Michele collaborating with Italian artist MP5 on a series of public works that’ll be plastered all over the fashion house’s globetrotting “ArtWalls”, there will be the first edition of a Chime for Change zine and a short film directed by Jade Jackman, presented in association with Irregular Labs, an agency which “connects the ideas, opinions and insights of girl and gender nonconforming Gen Zs to the world.”

Said film drills deep into what “gender” means to Gen Z’ers from across the world, and premiered at Sundance this weekend gone. The zine is edited by American writer and community organiser Adam Eli. It will be available in select stores as a print publication, as well as being accessible online via Gucci’s Chime for Change website.

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Gucci: Chime for Change (via Gucci)

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Gucci: Chime for Change (via Gucci)

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Gucci: Chime for Change (via Gucci)