Hat-trick design has worked with charity Life Kitchen to design its branding and recent fund-raising campaign, inviting a host of well-known creatives to customise plates. The design agency worked with illustrator Marion Deuchars, who applied her idiosyncratic hand-drawn type to the word mark for the updated branding. The studio then reached out to a range of artists and designers to create a collection of 54 plate designs, with contributors including the late Howard Hodgkin, Noma Bar, NB Studio, Tom Gauld, Paul Farrell, Magpie Studio, Here Design studio, Giles Revell, Kelvyn Lawrence Smith, Domenic Bahmann, Paul Davis and Sophie Smallhorn, as well as Marion.
The plate concept then made its way across the rest of the branding and campaign, with images of the designs popping up on business cards, badges, stickers and other collateral. A “menu” of plate designs has also been distributed in restaurants to raise awareness and funds.
The plates will be auctioned today (23 April) at Rambla in London’s Soho to raise money for the charity.
Life Kitchen gives free cooking classes to cancer patients, focusing on taste and nutrition, as 80% of people having chemotherapy treatment experience a loss or change of taste. The charity was founded in 2017 by Ryan Riley after he lost his mum to cancer. A food stylist and writer, he aimed to bring his expertise to help those undergoing treatment, and their loved ones, with lessons tailored to them and their experiences.