Cereal brand Honey Monster Puffs has launched its rebranded packaging with an animation by Peepshow, the first time the brand’s giant yellow fluffy mascot has been animated. The London-based collective has created The Making of Honey Monster Puffs film, following the dopey character through “various elaborate, convoluted and potentially dangerous ways of taking grains of wheat all the way to the breakfast bowl”.
The rebrand was carried out by Studio Robot Food, which has chosen to drop the red typography and run with a new colour scheme of “honey” yellow, blue and white. It uses a more illustrative approach to appear “more natural” and “friendlier”, using a “flat, clean graphic for contemporary effect”.
The animation also has a hand-drawn feel, in keeping with the updated branding, combined with 3D elements to give the Honey Monster’s world “a greater sense of depth and complexity,” says Peepshow.
From Peepshow, Pete Mellor was animation director, with art direction and design by Miles Donovan, Spencer Wilson, Luke Best and Lucy Vigrass, animation by Mark Abbott, Simona Ciraolo and Pete Mellor, and sound design by Simon Keep at Holkham Sound.
- Photographer Anne-Sophie Guillet’s stunning portraits challenge gender binaries
- For Jan Horcik, type design and graphic design cannot work without one another
- “Like a little factory making picture books”: The wondrous work of Marie Neurath
- What’s the purpose of prison? This series captures a horse rehabilitation programme in Arizona
- Tina Schwizgebel-Wang’s etchings are filled with detailed scenes of everyday life
- “I want to show that the world is actually very simple”: meet artist Hisami Tanaka
- New study claims to pinpoint the most creative time of day, down to the minute
- Singapore-based studio Swell explores the idea of the banished book
- "My little niece and my grandmother like the game equally": how Playables made the simply addictive Kids
- In being "open to possibilities" still life painter Duane Keiser paints the everyday joys of life
- What the cluck? KFC releases limited-edition bucket hat
- For Bizzarri-Rodriguez, book design “is everything except a science”