Honey Monster Puffs rebrand launches with animation by Peepshow

Date
28 March 2017
Reading Time
1 minute read
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Peepshow Collective: Honey Monster Puffs animation

Cereal brand Honey Monster Puffs has launched its rebranded packaging with an animation by Peepshow, the first time the brand’s giant yellow fluffy mascot has been animated. The London-based collective has created The Making of Honey Monster Puffs film, following the dopey character through “various elaborate, convoluted and potentially dangerous ways of taking grains of wheat all the way to the breakfast bowl”.

The rebrand was carried out by Studio Robot Food, which has chosen to drop the red typography and run with a new colour scheme of “honey” yellow, blue and white. It uses a more illustrative approach to appear “more natural” and “friendlier”, using a “flat, clean graphic for contemporary effect”.

The animation also has a hand-drawn feel, in keeping with the updated branding, combined with 3D elements to give the Honey Monster’s world “a greater sense of depth and complexity,” says Peepshow.

From Peepshow, Pete Mellor was animation director, with art direction and design by Miles Donovan, Spencer Wilson, Luke Best and Lucy Vigrass, animation by Mark Abbott, Simona Ciraolo and Pete Mellor, and sound design by Simon Keep at Holkham Sound.

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Peepshow Collective: Honey Monster Puffs animation

Above

Studio Robot Food: Honey Monster Puffs rebranded packaging

Above

Studio Robot Food: Honey Monster Puffs rebranded packaging

Above

Studio Robot Food: Honey Monster Puffs rebranded packaging

Above

Studio Robot Food: Honey Monster Puffs rebranded packaging

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Honey Monster Puffs previous packaging

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About the Author

Jenny Brewer

Jenny joined the editorial team as It’s Nice That’s first news editor in April 2016. Having studied 3D Design, she has spent the last ten years working in design journalism. Contact her with news stories relating to the creative industries on news@itsnicethat.com.

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