The If You Could Jobs Weekly: What is a personal brand and do you need one?

We look at how readers feel about the term, as well as how two creatives navigate the concept of self-promotion in the working world.

18 November 2022

This month at If You Could, we’re exploring the theme of self-promotion, personal branding, profile-building — or whatever you prefer to call it.

We asked you, our readers, to tell us what you think about the term ‘personal branding’. Does it feel empowering or cringeworthy? What approach do you take to self-promotion? What opportunities has it unlocked in your career? What challenges or barriers have you encountered in building your personal or professional profile?

We’ve summarised some of your responses and mixed in some reflections and tips from Claude d’Avoine – head of design at Frieze – and Haja Fanta, a freelance curator.

Click here to read and learn what a personal brand entails and whether you should need one on The If You Could Jobs Journal.

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