Furniture giant Ikea has unveiled a new 62 item collection designed for pets. Lurvig has been created by “pet loving designers with support from trained veterinarians” and products in the range include beds, toys, leashes and bowls.
The range was developed by designer Inma Bermudéz and vet Dr Barbara Schäfer, who also works in risk assessment at Ikea, who faced the challenge of not humnanising the pet products. “Our pets have their own personalities but they have five things in common: they love sleeping, eating, playing and exercising, and being close to us,” says Inma. “So these behaviours have been the first thing on our minds when designing these products.”
Behaviour and safety were key considerations for the designers, for example the materials on the cat scratching pole had to be safe and durable, or the dog feed bowl has a contoured internal surface area so greedy mutts can’t over eat or “inhale their food in one or two gulps.”
The Lurvig range has been designed to integrate with popular Ikea products – the cat bed fits into the Kallax shelving unit and the pet sofa is a scaled version of a human design.