Hilarious and charming new work here from Jack Sachs, the young illustrator and animator from south east London who’s just made Maynards Bassetts very fun indeed. Jack was commissioned by Wieden + Kennedy along with nine other creatives to direct and animate a short spot advertising Maynards/Bassetts’ Liquorice Allsorts.
London-based Blinkink oversaw the production of all the spots and it’s the first ad for Liquorice Allsorts in over 20 years. In Jack’s film we see the cheeky little anthropomorphised sweeties bobbing about by a desk in a boring office, enjoying a roundabout and giving it large at a bus stop while a familiar-looking figure paces about waiting for a bus.
About the Author
Emily joined It’s Nice That as Online Editor in the summer of 2014 after four years at Design Week. She is particularly interested in graphic design, branding and music. After working It's Nice That as both Online Editor and Deputy Editor, Emily left the company in 2016.