Gorillaz, undoubtedly the world’s most popular animated band, have returned with a new video for single Humility.
The video sees Jamie Hewlett back at the helm animating lead singer 2-D, recognisably voiced by the band’s co-founder Damon Albarn, rollerskating through Venice Beach. The live action animated short is co-directed by the band’s co-creator Hewlett with Tim McCourt and Max Taylor from animation studio The Line, and Evan Silver from Los Angeles-based film agency, Ruffian.
The animation follows 2-D as he glides down the iconic Venice Beach boardwalk “encountering the highs and lows of LA life along the way,” describes animation studio Blinkink, which produced the video and put Humility’s contributors together. As 2-D begins to encounter his fellow virtual bandmates Noodle, Murdoc Niccals and Russel Hobbs, an unlikely celebrity cameo in the form of Jack Black sings along and air guitars around the animated band.
There is also a reoccurring poster within the Humility video stating “Save Us From Him” which also appears on Jack Black’s T-shirt throughout. In London last weekend posters were also spotted with the same slogan, pointing people in the direction of website thenownow.tv which leads to a trailer of the upcoming Gorillaz album The Now Now to be released 29 June.
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