KFC has unveiled a series of six new limited edition bucket designs for Christmas, created by five collectives from across the country.
The chosen creatives were given a completely blank bucket design, aside from the KFC logo, and asked to interpret the fried chicken brand’s Christmas campaign line: “roll together, feast together” in their unique style.
The collectives who were selected to visualise the message include: I Love Dust, a 27-strong design collective from England’s south coast, Umpteen Press, a Glasgow-based graphic novel collective, Spit the Atom, a collection of writers and poets whose words were placed on the bucket by a typographer, Shotopop, a team of unconventional design imagineers and Bread Collective, a network of mural painters from east London.
The designs will feature on all regular sized KFC buckets sold until 31 December 2017, with the Bread Collective design also being replicated for all Mighty Buckets and limited edition Festive Fries packaging.
Jack Foley, senior brand manager at KFC UK and Ireland says: “The KFC bucket is all about bringing people together, and at Christmas there is no better time for you to feast with your family, either modern or traditional.
“We wanted to capture the spirit of the modern British Christmas and the artist groups we chose perfectly represent all the different ‘families’ that are central to the festive period.”
The launch forms part of KFC’s wider Christmas campaign, in which its latest ad sees the bucket play a central role, as six singers and dancers perform a step dance using the bucket as their only instrument.