Last year, Lacoste swapped its iconic crocodile logo for a limited edition run of polo shirts featuring ten endangered species frighteningly in threat of extinction. The campaign, run in partnership with the International Union of Conservation of Nature (ICUN), is actually a three-year project between the two joining forces “to help raise awareness about the extinction of threatened species and support conservation action on the ground.”
To continue its work with ICUN, Lacoste is releasing another series of shirts “with the iconic crocodile leaving its usual sport to ten threatened species.” The collection, titled Save Our Pieces, is to be released on 22 May on International Day for Biological Diversity and will be available in specific stores dedicated to the cause.
Across nine stores globally Lacoste will spotlight one species in each with the number of shirts made matching the number of species left. For instance, Lacoste’s Paris store on Champs Elysée will focus on the Iberian lynx, selling 589 shirts to match the number of the animal left. In London, customers will be able to purchase the Yemeni mouse-tailed bat-featuring shirt, for which there are only 150 species left, New York will spotlight the 444 specimens of North Atlantic right whale and Shanghai’s Lacoste store will have a very limited run of just 50 Cebu damselfly shirts available. In total, the campaign is producing 3,520 polo shirts for 3,520 specimens with shirts available in its stores in Los Angeles, Tokyo, Miami, Berlin and Seoul too.
In its “global commitment to face a global issue” all profits made from sales on 22 May (both in store and online) will help ICUN to conserve threatened wildlife. The full list of endangered species spotlighted can be viewed on the limited edition run of polo shirts below.
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Lucy (she/her) joined It’s Nice That as a staff writer in July 2016 after graduating from Chelsea College of Art. In January 2019 she was made deputy editor and in November 2021, became a senior editor predominantly working on It’s Nice That's partnerships. Feel free to get in contact with Lucy about creative projects for the site or potential partnerships.