Danish toy company Lego has revealed a new range of pieces made from sugar cane-based plastic. The collection, which will include trees, bushes and leaves, will appear in Lego sets later this year.
The plant-based polyethylene plastic used for the new botanical toys is made using ethanol extracted from sustainably sourced sugar cane. Both flexible and durable, the material is almost identical to other plastics currently in use by Lego but, although not entirely biodegradable, can be repeatedly recycled.
“This is a great first step in our ambitious commitment to making all Lego bricks using sustainable materials,” said Tim Brooks, vice president of Environmental Responsibility at the Lego Group. “We want to make a positive impact on the world around us, and are working hard to make great play products for children using sustainable materials.”
At the moment polyethylene elements make up only 1-2% of the toy brand’s products but the company has committed to use sustainable materials in its core toys and packaging (and to reach zero waste in its operations) by 2030. It has also collaborated with WWF to launch a campaign to encourage use and demand for bioplastics and joined the Bioplastic Feedstock Alliance to support a considered approach to sourcing the raw materials needed for production.
- How will pineapple leaves, algae and mushroom cement save the future of our cities?
- “I’m a bit afraid of colours”: Romina Malta on her illustrative approach to design
- Meme supreme: Daniel Keogh's maximalist illustrations are impossible to scroll past
- Painting friends in mid-conversation, Alex Bradley Cohen hides as much as he reveals
- Through 3D scans and animation, Agusta Yr creates a dreamlike world for Moschino and Yang Li
- “Perfectly beautiful things don’t attract me”: Heesun Seo on her nontraditional practice
- Pentagram rebrands Warner Bros. with a “sleek and clean” update to its shield logo
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Relive the lazy, hazy, crazy days of summer through Summer of Something Special
- Viktor Hübner photographs American anxieties amongst a shifting political environment
- Jiří Makovec’s photographs meander between the personal and the universal
- Berlin Wall graffiti is made into a typeface to warn how "division is freedom's biggest threat"