Liam Hodges, one of contemporary British menswear’s most up and coming designers, has wrapped his forthcoming Autumn/Winter 2018 collection in a deliciously colourful campaign styled by Sam Thompson and shot by Ryan O’Toole Collett.
Liam has also, in his infinite wisdom, worked with regular collaborator Dale Slater on a Noel Edmunds themed installation at London’s Dover Street Market. Yep, you read that right: amongst the Michelin Man-style Moncler x Craig Green jackets and the stacks of super-technical Cav Empt trousers, you’ll find a portrait of Noel Edmunds. Next to a sofa upholstered to look like someone had ripped into poor old Mr Blobby with a barbed wire wrapped stick.
Having transformed the shop space into a creepily nostalgic space in which to contemplate just how real the Banker in Deal Or No Deal is, Liam then got Ryan to shoot the AW collection amongst the 90s-style debris. The result is a shoot as engaging and inventive as Liam’s approach to fashion.
Being inquisitive sorts, we asked Liam how he reckons he’d fare on a weeklong road trip with Noel. The answer is, he thinks, very, very well. “It would be amazing,” he says. “We could get Channel 4 to film it. It could be a search to find and resurrect Mr Blobby. We’d visit his old theme parks and do some colourful TV seance. Imagine The Trip and Ripley’s Believe it or Not all at once.”
- Meji Alabi on discovering his roots through film and music
- Stoic black cats and burning worlds: Quentin Dufour on his chaotic illustrations
- Jiří Makovec’s photographs meander between the personal and the universal
- In photographing the American west, Andong Zheng uncovers hidden traces of Chinese history
- Meet Universal Thirst, the Bangalore and Reykjavik-based foundry offering a dual perspective on type
- Manchester Girls, the new series from Dean Davies, is a visual homage to the women of the north
- Facebook rebrands to distinguish the company from the app
- Jack Kenyon photographs the wondrous spectacle of the Supreme Cat Show
- &Walsh designs Zooba's identity inspired by the busy streets of Cairo
- A book chronicling tiny, bizarre treasures curated by Wes Anderson and Juman Malouf
- Find hidden squares and experimental inktraps in Fatih Hardal's FH Giselle
- Pentagram’s Giorgia Lupi on her data-driven designs for & Other Stories