For its 2016 identity, east London festival Lovebox has gone 3D, creating branding based around a series of colourful 3D printed shapes. Now in its 14th year, the festival launches a new identity with each event, with 2016’s look designed by Kevin Summers of Almost Interesting and the in-house creative team at Lovebox.
“The shapes are as pure and original as their two-dimensional origins but the magic happens when they get composited and photographed,” says Kevin. “It gets pretty random so the design begins to control you – rather than you, it.”
Designer Jennifer Heale adds: “The artwork for Lovebox this year feels like it is about bridging the cartoon prints we had with something more real and tactile. You could describe it as the whole being greater than the sum of its parts, which reflects how we approach the actual festival itself.”
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