Japanese retailer Uniqlo has announced the latest in its line of creative partnerships will be with Marimekko, the iconic Finnish brand known for its unmistakable patterns. The two have collaborated on a limited edition women’s apparel collection, combining Marimekko’s bold prints with Uniqlo’s functional Lifewear clothing.
The line features prints designed by Maija Louekari, one of Marimekko’s best known illustrators and print designers. It includes nine styles featuring tops, dresses, trousers, sneakers and bags, and will land in stores and online in Europe, Australia, Canada and the US on 29 March, followed by Asia on 30 March and Russia in early April 2018. The prints in the collection are inspired by “nature and urban lifestyle” including a new print design specifically chosen for the range.
Tiina Alahuhta-Kasko, president and CEO of Marimekko, says the collection allows the brand to “share the joy of bold self-expression in print and colour with consumers around the world”.
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