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A screenshot of a social media post featuring a person draped in a large fur coat and a gold skirt. They stand amidst a vast collection of gold jewellery spread across a stone floor. The post includes a caption that reads “this is your dream job” and a reply stating “my dream job is to be unapologetically rich”.
A screenshot of a social media post featuring a person draped in a large fur coat and a gold skirt. They stand amidst a vast collection of gold jewellery spread across a stone floor. The post includes a caption that reads “this is your dream job” and a reply stating “my dream job is to be unapologetically rich”.

This AI bot is working nine to five, drawing people’s dream jobs on Twitter

Martin McAllister tells us about some of the “surprisingly beautiful moments” to come out of Dream Jobs Bot, and why we’re seeing a boom in AI-created work.

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Date
11 February 2022

You still might not have scored that dream job you’ve been holding onto since childhood – for me, it was to be on X Factor – but at least now you can get an AI to draw that dream job on Twitter. Last month, Martin McAllister, ECD at design and advertising studio Otherway, launched Dream Jobs Bot, an AI engine built from a combination of VQGAN and CLIP AIs that finds people’s dream jobs and replies with an image. The results are hilarious, although often closer to “fever dream” than daydream, Martin assures.

“There’s something funny in a machine’s – sometimes punishingly literal – interpretations of our thoughts and dreams,” Martin tells It’s Nice That. “There also seemed to be a link to the way an AI draws, the dream-like quality of piecing images together until they sort of make sense, but if you stare at any one area, the whole thing unravels.” Of the many gold exchanges on the @dreamjobsbot’s Twitter, some of Martin’s favourites thus far include a dream job to be a trophy wife, with a response featuring a wife with a trophy for a head, plus a dream to re-organise bookshelves for a living. According to Martin, the concept has reached Reddit after launching, meaning many people are trying to confuse the bot with their tweets. One of my personal favourites is a drawing of an aspirational career eating bricks.

Dream Jobs Bot is one of the highlights in a long line of AI-based projects exploding across the creative world at the moment. Speaking about the boom in generative art, Martin says it has a lot to do with an increase in ease and access: “Alongside leaps in AI development, there are also more publicly available libraries and sharing platforms like Google Colab where these scripts are free to access and run.” From building bots to dabbling in OpenAI’s technologies available in beta, Martin says: “There’s so much incredible technology that people can dig into now with only a little coding knowledge – I’m certainly a long way from ever being professional.”

As for the technology behind Dream Jobs Bot, Martin utilised an engine built by generative artist Katherine Crowson last year, who plugged 2 AI’s, VQGAN and CLIP together to create an image creation AI. Crowson made the combination public in a Google Colab Notebook which, Martin states, is another reason for the recent proliferation of AI drawings in the creative sphere – which can only be a good thing if it leads to more images like the below.

GalleryMartin McAllister: Dream Jobs Bot (Copyright © Martin McAllister, 2022)

An AI-generated image of a figure sitting amidst a pile of scattered red bricks. The figure holds a large brick to their face, while illegible red text is laid over the centre of the scene.
A screenshot of a tweet from “dream jobs bot” asking “is this your dream job?”. Below is a surreal image of a person climbing a ladder in a distorted library where bookshelves and floors tilt at impossible angles. The post quotes a user named Bryanna who says, “I think my dream job is reorganizing bookshelves.”
A screenshot of a social media post from “dream jobs bot” featuring an AI-generated illustration of a private investigator. The image shows a figure in a trench coat and fedora holding a camera, set against a noir-style backdrop of silhouettes and shadows. Below, a user has replied, “My dream job is being a PI.... How do I get started”.
A screenshot of a social media post by “dream jobs bot” featuring an AI-generated image of a creature. The creature, resembling a troll with blue hair, is merged with a computer server in a high-tech room. Below, a reply from “juno” reads “my dream job is internet troll”.
A screenshot of a social media post from “dream jobs bot” featuring an AI-generated image. The image shows a hooded figure in black robes surrounded by ghostly white figures in a surreal, dark setting. Below, a reply from Ángel Cáceres Licona reads “my dream job is cult tweeter”.
A screenshot of a social media post featuring a surreal image. A person in a blue dress stands in a room, their head replaced by a large gold trophy. Other gold trophies are scattered around the room, including one resting on a leather sofa. The post includes a caption from “dream jobs bot” that reads “i have drawn your dream job for you”, replying to a user who wrote “my dream job is to be a trophy wife”.
A screenshot of a social media post from “dream jobs bot” featuring a 3D render of a surreal, metallic blue bird. The bird is composed of glossy, fragmented shapes and surrounded by smaller blue bird-like forms. Below, a reply from a user reads “my dream job is to be a twitter essay bot”.

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Martin McAllister: Dream Jobs Bot (Copyright © Martin McAllister, 2022)

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About the Author

Liz Gorny

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Liz (she/they) is the senior editor at Insights, a research-driven department within It’s Nice That. They previously ran the news section of the website. Get in contact with them for potential Insights collaborations or to discuss Insights’ public-facing reports.

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