McDonald’s paints a blurry picture with an intriguing new campaign

26 March 2019
Reading Time
1 minute read

TBWA\San Juan: Say No More (Via TBWA\San Juan)

Here in the UK, fast food big boys McDonald’s has found itself in hot water, with Labour front-bench MP Tom Watson asking the chain to drop its longstanding annual Monopoly campaign, describing it as a “danger to public health”.

Over in Puerto Rico, motorists are being treated to the large-scale sight of semi-disguised offerings from the American mega-business’ vast menu. Local agency TBWA\San Juan’s latest campaign for McDonald’s has seen it put together a series of huge paintings, all of which feature hazy interpretations of Big Macs and the like. Imagine Gerhard Richter huffing on McNuggets at his local drive-in and you’re nearly there.

Titled “Say No More”, the idea is that, yep, McDonald’s offerings are so immediately and globally recognisable – at the time of writing there are 36,000 branches of McDonald’s spread across 101 countries, which seems simultaneously oddly low and still absolutely absurd – that even viewed through the squinty gauze of paint, you’ll know exactly what you’re looking at.

We’ll let you decide if this is a good thing or not.


TBWA\San Juan: Say No More (Via TBWA\San Juan)


TBWA\San Juan: Say No More (Via TBWA\San Juan)

Share Article

About the Author

Josh Baines

Josh Baines joined It's Nice That from July 2018 to July 2019 as News Editor, covering new high-profile projects, awards announcements, and everything else in between.

It's Nice That Newsletters

Fancy a bit of It's Nice That in your inbox? Sign up to our newsletters and we'll keep you in the loop with everything good going on in the creative world.